Advertising's Big Ideas
How do advertising creatives come up with their big ideas? Each short episode spotlights one campaign, from blank page to finished product. An interview with the copywriter, art director, or creative director behind the ad pulls back the curtain on the guest’s creative process and reveals the thinking behind the work. Host Adam Lague is a future copywriter in Montreal. He’s still working on his portfolio and is obsessed with finding out how advertising’s big ideas are born. So he thought he’d just ask the people who conceive them. And record it.
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Episodes
Wednesday Apr 21, 2021
Wednesday Apr 21, 2021
Adam chats with Cossette copywriter François-Julien Rainville to unpack — pun intended — the big idea behind his 2020 Happy Moving Day print campaign for McDonald’s.
See the work: https://www.adsoftheworld.com/media/print/mcdonalds_happy_moving_day
See François-Julien's portfolio here: https://www.behance.net/fjrainville
Monday Feb 22, 2021
Monday Feb 22, 2021
Adam chats with former 50 Strategy + Creative copywriter Chris Belanger to uncover the big idea behind his 2015 Thanksgiving campaign for Ottawa Food Bank, IMAX Plate.
See the spot: https://vimeo.com/143075769
See Chris' portfolio here: www.christianbelanger.ca