{"store":{"baseInfo":{"podcastTitle":"Advertising's Big Ideas","slug":"advertisingsbigideas","podcastDescription":"How do advertising creatives come up with their big ideas? Each short episode spotlights one campaign, from blank page to finished product. An interview with the copywriter, art director, or creative director behind the ad pulls back the curtain on the guest’s creative process and reveals the thinking behind the work.\n\nHost Adam Lague is a future copywriter in Montreal. He’s still working on his portfolio and is obsessed with finding out how advertising’s big ideas are born. So he thought he’d just ask the people who conceive them. And record it.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/10855624/Podcast-art.png","podcastShareLogo":null,"podcastUrl":"https://advertisingsbigideas.podbean.com","podcastCanSearched":false,"feedUrl":"https://feed.podbean.com/advertisingsbigideas/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-vyrti-a5a4c8?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":15,"gmtAdjustment":"GMT-05:00","useDaylightTime":1,"value":-5,"text":"(GMT-05:00) Eastern Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/New_York"},"podcastDownloads":null,"totalEpisodes":2,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"advertisingsbigideas","enableEngagementStats":false,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-vyrti-a5a4c8-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-vyrti-a5a4c8?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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Adam chats with Cossette copywriter François-Julien Rainville to unpack — pun intended — the big idea behind his 2020 Happy Moving Day print campaign for McDonald’s.

See the work: //www.adsoftheworld.com/media/print/mcdonalds_happy_moving_day

See François-Julien's portfolio here: //www.behance.net/fjrainville

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Adam chats with Cossette copywriter François-Julien Rainville to unpack — pun intended — the big idea behind his 2020 Happy Moving Day print campaign for McDonald’s.

See the work: //www.adsoftheworld.com/media/print/mcdonalds_happy_moving_day

See François-Julien's portfolio here: //www.behance.net/fjrainville